This seems to mean that sites using WP Engine cannot install plugins or update their themes (full disclosure, MarTech.org is among them). Mullenweg is CEO of Auttomatic which counts WordPress as one of its products.
Cease and desist. Cease and desist letters are going back and forth between the leading CMS and the hosting platform. Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress.
WP Engine served a cease and desist letter on WordPress saying it complies with trademark law. Auttomatic responded a day later with their own cease-and-desist letter, again alleging unauthorized use of WordPress’s intellectual property leading to “unjust enrichment and undue profits.”
This all happened this week, leading up to the breaking news of the block on WP Engine.
Please de-escalate. As WordPress users weigh in, the general sense of their comments seems to be that WordPress’ rhetoric is getting out of hand. Cody Bromley wrote on Threads:
“Absolutely ridiculous. The letters WP are used on hundreds of plugins and themes, and have for decades without issue. Even the WordPress Foundation’s own Trademark Policy page acknowledges they have no case: “The abbreviation ‘WP’ is not covered by the WordPress trademarks.”
See also:
I want to share: https://t.co/CmCwbcxZfD has blocked @wpengine customers from updating and installing plugins and themes via WP Admin—disrupting essential work for #WordPress users, agencies, freelancers, and plugin developers.
Why we care. For Mullenweg this is clearly personal: “WP Engine is free to offer their hacked up, bastardized simulacra of WordPress’s GPL code to their customers…” For WP Engine it’s surely an existential issue.
For all the users, for all the marketers relying on a WordPress instance that draws on WP Engine’s resources, it just makes life that little bit more difficult.
Email:
See terms.
The post WordPress moves to ban WP Engine from accessing its resources appeared first on MarTech.